The BoatHouse Canton | Baltimore, MD
White Pencil Studio was involved with development of the brand identity for a new restaurant on Baltimore's waterfront. White Pencil was involved in all phases of conceptual development and creative direction of overall visual and verbal messaging. The initial creative phase was followed by on-going production of all materials for the restaurant.
SVM E-Business Solutions | Red Bank, NJ
SVM provides strategic consulting services to help companies create an online marketing strategy. A critical element of their rebranding involved establishing a distinction between the company as a whole and the speaking component which is provided by the company's principal, Bob DeStefano. Bob wanted to maintain the same overall look and feel for his speaking materials so as to ensure immediate recognition, but give them the ability to stand on their own when necessary. White Pencil Studio was involved in all phases of conceptual development through to design and production of all materials.
EMG | Owings Mills, MD
EMG, an environmental and engineering assessments provider for the commercial real estate space, and QPM, specialists in flexible, scalable and efficient program and project management, merged under the single name of EMG. The goal of this project was to create one visual brand identity that would draw on elements from both companies' histories to represent the newly merged identity. Under the single brand of EMG, the two companies hoped to become the premier engineering, environmental, capital planning and project management consulting firm. In addition, branding that would reflect the umbrella brand was required for each organization's proprietary software solution. White Pencil Studio was involved in all phases of conceptual development through to design and production of all materials.